Thursday, December 05, 2013
BOOHOO SS14 PRESS DAY
Last week I attended my first press day with Boohoo and boy, it didn't disappoint! One Marylebone was lit up in fuscia lights and situated by a huge "Boohoo" branded double decker bus, first impressions were sky high! Walking into the venue, up the winding stair case and into the show room we were greated by beautifully places garments and immaculately dressed mannequins. The room was just a huge array of Summer; pastels, florals, sunglasses and gladiator sandals - I felt as if we were already in 2014!
The footwear stood out for me amongst the rest of the collection. (I love a good shoe!) The Neon, white and leather gladiator sandals are at the top of my Boohoo wish list! Also amongst the footwear were a collection of back strappy courts and an array of metallic block heels. Shoe heaven.
Situated to the left of the show room was a large bar which sat opposite to the DJ who played music throughout the venue. We sipped on strawberry and lime kopperburgs, munched on boxes of toffee and sea salt popcorn and soaked up the atmosphere. (Followed by a shift visit to the Boohoo bus to pick up my complimentary onsie. I'd be lying if I said I wasn't wearing it whilst typing..)
What are you looking forward to most about SS14!? I've got my eye on a pair of white and PU joggers from the boutique collection!